You’ve done all the hard work.
You’ve spent a fortune advertising.
Your website is really well optimised to get search traffic.
You’ve invested time being helpful on social media to people.
And then the enquiry comes in from someone who wants to buy.
And it all goes horribly wrong.
Because the member of your team that answers the enquiry is unhappy, or bored, or hasn’t been trained properly.
Or maybe it’s you?
Either way, it needs addressing.