Have you checked? What about on an iPad?
Almost 7% of all the traffic on our Lanzarote Information blog now comes from mobile devices. That’s over 200 people every day, navigating our main website with a tiny little screen.
And as more and more people buy more mobile devices, that percentage is only going to increase. People don’t tend to bring laptops on holiday any more. At best they will bring a netbook, but they are far more likely to rely on their phones in the future.
Some websites are almost impossible to read and use on a mobile device – is yours one of them? If so, you could be losing traffic, and more importantly, potential business.
So what can you do?
Site Re Design
The simplest thing is to make you existing site more mobile friendly. Make the font a little larger, use dark text on a light background and use bigger navigation buttons.
Have a Mobile Site
There are plenty of companies which will allow you to create a separate mobile website, using something like m.yourdomain.com as the the URL. These service take your existing content and simply put it into a more mobile friendly format. The clever bit is the piece of code which can be inserted into your normal website, and which detects a mobile device and automatically sends them to the right place! Here’s an example of where you can do this: Mofuse
Create an App
The ultimate option is to create a dedicated “app” for your website. The downside is that you’ll need separate ones for iPhone, Blackberry and Android devices, and each will have a cost. But developers can create a whole world of cool things that look perfect on the dev ices, and which seamlessly give people access to your content. Apps are much more customisable than a mobile website, and can even incorporate GPS and other aspects of phones. The upside is you can charge for the app, and even make money from selling advertising on it. Here’s a good post on Mashable on how to create an app. Mashable Post
What are you going to do about this?