So, you’ve got a business here in Lanzarote.

How’s it going?

Are there opportunities passing you by?

For example, what are you doing for Ironman?

Right now, this very minute, there are around 1800 athletes on the island who will be taking part in Saturday’s event. Many of them are here with their families and friends. Add in coaches and spectators, and I’m sure you won’t be surprised to know that the total is well over 5,000.

Oh, and don’t forget how many of them come to Lanzarote 3 or 4 times a year to train.

Here’s an interesting demographic for you – the average income of triathletes is around €115,000 – it’s a sport that attracts successful, professional people.

There are some serious opportunities in all the facts above.

What have you done to attract all these people to your business?

• Have you got special offers on for them?
• Have you brought in product to suit them?
• Are you communicating with them via social media?
• Did you set up adverts on the websites they read to let them know you’re ready and waiting for them?
• Does your business look “Ironman” friendly?

If not, there’s always next year.